Looking for a Klaviyo alternative? Our top pick is MailerLite — MailerLite matches Klaviyo on value while adding drag-and-drop email builder. Below, 13 email tools compared on price, transaction fees, and who they actually suit, plus a calculator to see real costs at your scale.
People usually leave Klaviyo over: bills on all active profiles, not just engaged; expensive at scale; steeper learning curve.
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Clean, affordable email marketing with automations, landing pages and a generous-enough free tier.
Why it fits: MailerLite matches Klaviyo on value while adding drag-and-drop email builder.
Including Klaviyo itself, so you can see exactly what you'd gain or give up.
| Tool | Score | From | Free | Txn fee | Best for | Visit |
|---|---|---|---|---|---|---|
| | Free Lowest | ✓ | 0% | Scaling ecommerce and DTC brands | Visit | |
| | Free Lowest | ✓ | 0% | Solopreneurs and small businesses | Visit | |
| | Free Lowest | ✓ | 0% | Newsletter creators and writers | Visit | |
| | Free Lowest | ✓ | 0% | Businesses with big lists, modest send volume | Visit | |
| | Free Lowest | ✓ | 0% | Ecommerce stores wanting email plus SMS | Visit | |
| | Free Lowest | ✓ | 0% on email plans (Kit Commerce ~3.5% + $0.30 on product sales) | Creators who lead with email and newsletters | Visit | |
| | $13 | ✓ | 0% | Brands wanting a familiar all-rounder | Visit | |
| | $15 | — | 0% | Creators and SMBs focused on email automation | Visit | |
| | Free Lowest | ✓ | 0% | Small businesses wanting simple autoresponders | Visit | |
| | Free Lowest | ✓ | 0% (email and funnel plans) | Email-led marketers wanting funnels and webinars | Visit | |
| | Free Lowest | ✓ | 10% of paid subscription revenue (+ Stripe fees) | Independent writers and journalists | Visit | |
| | $25 | — | 0% | Creatives, coaches and small brands | Visit | |
| | $39 | — | 0% | Ecommerce and DTC stores | Visit | |
| | $12 | — | 0% | Small businesses and nonprofits | Visit |
Score is our composite of independent user ratings, value, and feature breadth — how we score. Prices are entry-tier estimates; verify current pricing on each site.
Drag to your size — we'll sort the tools cheapest-first and show where each one jumps a tier.
Clean, affordable email marketing with automations, landing pages and a generous-enough free tier.
Newsletter platform built for growth, monetization and ads — with 0% take rate on paid subscriptions.
Pay-per-email platform (formerly Sendinblue) with unlimited contacts, plus SMS, WhatsApp and CRM.
Omnichannel email, SMS and push built for ecommerce, with a free plan and pre-built automations.
Email-first creator platform with landing pages, automations, and product sales.
The best-known email marketing brand with broad templates, AI tools and a small free plan that scales pricey.
Advanced email and marketing automation with an optional built-in CRM.
Veteran email autoresponder with a free plan, landing pages and reliable deliverability for small lists.
Email marketing with conversion funnels, landing pages, and built-in webinars.
Free newsletter and publishing platform that takes 10% of paid subscription revenue instead of a fee.
Design-first email tool with gorgeous templates, loved by creatives and small brands.
Ecommerce-focused email and SMS automation with strong segmentation and revenue tracking.
Beginner-friendly email and event marketing with strong support, social posting and a simple editor.
Our current top pick in this category plus any deal worth taking. One email, no spam.
MailerLite is our top Klaviyo alternative for most people — clean, affordable email marketing with automations, landing pages and a generous-enough free tier. The best choice depends on your budget and goals; see the quick-pick list above.
Yes — MailerLite has a genuinely free plan, making it the cheapest Klaviyo alternative to start with.
Common reasons: bills on all active profiles, not just engaged; expensive at scale; steeper learning curve. If those aren't dealbreakers for you, Klaviyo may still be the right tool — we list its strengths too.