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iContact: pricing & fit

Straightforward email marketing for small businesses and nonprofits wanting simple campaigns with personal support.

The verdict

Evidence note: This is a research-based breakdown of published pricing, documented features, and independent user-rating data. It is not presented as a hands-on test unless explicitly stated.

Research status: This catalog page is not yet part of our focused search collection. We keep the page available while we improve its evidence.

iContact scores 4.0/5 in our comparison model. Based on the available evidence, it's best suited to small businesses and nonprofits. Easy for beginners. The main trade-offs: no free plan; dated interface; limited advanced features. Pricing starts at $9/mo.

What iContact looks like

A live snapshot of iContact's site so you can eyeball the look and feel before clicking through.

Screenshot of the iContact website
Homepage preview of iContact's site. Captured automatically — TryToolFit isn't affiliated unless marked.

Pros & cons

  • Easy for beginners
  • Dedicated support reps
  • Reliable deliverability
  • No free plan
  • Dated interface
  • Limited advanced features

Key features

  • Drag-and-drop editor
  • Email templates
  • Automation workflows
  • List segmentation
  • Signup forms & landing pages
  • Reporting & analytics

Pricing

Standard starts at $9/mo for 500 contacts (15% off annually) and scales by list size; Premium adds users, social and AI.

PlanMonthlyAnnual (per mo)What you get
Standard $9 $8 From 500 contacts; templates, automations
Premium $16 $14 Unlimited users, social, AI assistant
Custom Free Free Large lists & sending volume

Transaction fees: 0%. Prices verified against iContact's pricing page; verify current pricing ↗.

Who should use iContact?

Good fit

  • Small businesses
  • Nonprofits

Look elsewhere

  • Advanced automation power users

Weighing the field? See iContact alternatives →.

Frequently asked questions

How much does iContact cost?

iContact starts at $9/mo. Standard starts at $9/mo for 500 contacts (15% off annually) and scales by list size; Premium adds users, social and AI.

Does iContact charge transaction fees?

Transaction fees: 0%. You keep the full sale (minus your payment processor).

Who is iContact best for?

iContact is best for small businesses and nonprofits. It's less ideal for advanced automation power users.

iContact alternatives

See all iContact alternatives →

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