The verdict
Evidence note: This is a research-based breakdown of published pricing, documented features, and independent user-rating data. It is not presented as a hands-on test unless explicitly stated.
MailerLite scores 4.4/5 in our comparison model. Based on the available evidence, it's best suited to solopreneurs and small businesses and creators who want clean design on a budget. Excellent value for money. The main trade-offs: free tier cut to 250 subscribers; approval process for new accounts; reporting is lighter than rivals. There's a genuinely usable free plan, so you can try it at zero cost.
What MailerLite looks like
A live snapshot of MailerLite's site so you can eyeball the look and feel before clicking through.
Pros & cons
- Excellent value for money
- Genuinely easy drag-and-drop editor
- Unlimited emails on every paid plan
- Free tier cut to 250 subscribers
- Approval process for new accounts
- Reporting is lighter than rivals
Key features
- Drag-and-drop email builder
- Visual marketing automations
- Landing pages and signup forms
- A/B and multivariate testing
- Unlimited monthly emails on paid plans
- Built-in AI writing assistant
Pricing
Free for up to 250 subscribers. Paid plans scale continuously by subscriber count: Comfort is $10.80/mo annual at 500 subscribers, $17.10 at 1,000, $44.10 at 5,000 and $80.10 at 10,000. Tier prices below are quoted at 1,000 subscribers; annual billing saves 10%.
| Plan | Monthly | Annual (per mo) | What you get |
|---|---|---|---|
| Free | Free | Free | 250 subscribers, 2,500 emails/mo |
| Comfort | $19 | $17.1 | At 1,000 subscribers; unlimited emails, templates |
| Power | $39 | $35.1 | At 1,000 subscribers; custom HTML, popups, AI assistant, live chat |
Transaction fees: 0%. Prices verified against MailerLite's pricing page; verify current pricing ↗.
Who should use MailerLite?
Good fit
- Solopreneurs and small businesses
- Creators who want clean design on a budget
Look elsewhere
- Large ecommerce stores needing deep SMS
Weighing the field? See MailerLite alternatives →.
Frequently asked questions
How much does MailerLite cost?
MailerLite is free to start. Free for up to 250 subscribers. Paid plans scale continuously by subscriber count: Comfort is $10.80/mo annual at 500 subscribers, $17.10 at 1,000, $44.10 at 5,000 and $80.10 at 10,000. Tier prices below are quoted at 1,000 subscribers; annual billing saves 10%.
Does MailerLite charge transaction fees?
Transaction fees: 0%. You keep the full sale (minus your payment processor).
Who is MailerLite best for?
MailerLite is best for solopreneurs and small businesses and creators who want clean design on a budget. It's less ideal for large ecommerce stores needing deep sms.
