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Best all-in-one CRM for agencies in 2026

For agencies and operators who manage clients, GoHighLevel is our top pick — flat pricing with unlimited contacts, true white-labeling, and the ability to resell the platform as your own SaaS. HubSpot is the more polished, enterprise-grade option (with a free tier to start), while Keap suits small service businesses that want CRM plus invoicing in one.

Watch the pricing model carefully: GoHighLevel and Systeme.io stay flat, but HubSpot, Keap, and ActiveCampaign scale steeply with your contact count. Compare below.

22 tools compared · pricing verified 2026 · updated for TryToolFit

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Our top pick: Systeme.io

Best overall fit for a typical agency crm buyer. Here's why — and when something else wins.

★ Top pick

Systeme.io

Genuinely free all-in-one — funnels, email, and courses in a single tool.

Free plan Recurring

Why it fits: For agencies and operators who manage clients, GoHighLevel is our top pick — flat pricing with unlimited contacts, true white-labeling, and the ability to resell the platform as your own SaaS.

From Free
Score
Txn fee 0%
  • Genuinely usable free plan, not just a trial
  • Replaces funnel, email, course, and affiliate tools in one
  • Course player and templates are basic vs. dedicated LMS tools
Bootstrappers and beginners on a budgetFunnel-driven solo creators
Visit Systeme.io (affiliate link, opens in a new tab) Read review

Quick pick by situation

All 22 agency crm compared

Tool Score From Free Txn fee Best for Visit
Systeme.io ★ Top pick Genuinely free all-in-one — funnels, email, and courses in a single tool.
Free Lowest ✓ 0% Bootstrappers and beginners on a budget Visit Systeme.io (affiliate link, opens in a new tab)
HubSpot Enterprise-grade CRM and marketing automation that scales from free up.
Free Lowest ✓ 0% Scaling B2B teams needing one platform Visit
folk Relationship-first, lightweight CRM for founders and agencies with contact enrichment and email sequences.
$24 — 0% Founders Visit folk (affiliate link, opens in a new tab)
Capsule CRM The simple CRM small teams love — manage contacts and close deals with no bloat
Free Lowest ✓ None (CRM) Small businesses and startups Visit
Salesflare Automated CRM for SMBs that fills itself in from email, calendar and social
$29 — None (CRM) Small B2B teams selling via email Visit
Bigin by Zoho CRM Pipeline-centric CRM by Zoho built for small businesses and teams
Free Lowest ✓ None (CRM) Small sales teams Visit
EngageBay Affordable all-in-one CRM with marketing, sales, and support in one suite.
Free Lowest ✓ None (CRM, no sales cut) Bootstrapped teams wanting all-in-one cheap Visit
ActiveCampaign Advanced email and marketing automation with an optional built-in CRM.
$15 — 0% Creators and SMBs focused on email automation Visit
Close Inside-sales CRM with built-in calling, SMS and email for high-velocity SMB teams
$9 — None (CRM); calling/SMS billed as usage High-volume inside sales teams Visit
GoHighLevel White-label all-in-one CRM, funnels, and automation built for agencies.
$97 — 0% platform fee Marketing agencies managing multiple clients Visit GoHighLevel (affiliate link, opens in a new tab)
monday Sales CRM Visual, customizable sales CRM built on the monday.com Work OS platform
$12 — None (CRM) Small to mid-size sales teams wanting flexibility Visit
Copper CRM built for Google Workspace that lives inside Gmail and Calendar
$23 — None (CRM) Google Workspace teams Visit
HoneyBook All-in-one clientflow for freelancers: proposals, contracts, invoices, payments
$29 — Payment processing: card from 2.9% + 25¢; ACH 1.5% Freelancers and solo creatives Visit
Nimble Simple relationship-focused CRM with social and email enrichment for small teams
$24.9 — None (CRM) Solopreneurs and small relationship-driven teams Visit
Streak CRM built directly inside Gmail with pipelines, email tracking and mail merge for small teams.
$39 — 0% Gmail-based teams Visit
Zoho CRM Full-featured sales CRM with deep automation and a generous free tier.
Free Lowest ✓ None (CRM, no sales cut) Budget-conscious sales teams Visit
Bonsai All-in-one CRM and business suite for freelancers and agencies
$9 — Payment processing fees apply on online client payments Freelancers and independent contractors Visit
Nutshell All-in-one CRM and email marketing platform built for small-business sales teams
$7 — None (CRM) Small-to-midsize B2B sales teams Visit
Pipedrive Visual, pipeline-first sales CRM built to help SMBs and agencies close more deals
$14 — None (CRM) Small to mid-size sales teams Visit
Insightly Unified CRM with project management for growing SMBs and mid-market teams
$29 — None (CRM) SMBs/mid-market needing CRM + project management Visit
Ontraport All-in-one CRM, marketing automation and email platform for small businesses
$66 — None (CRM) Solopreneurs/SMBs wanting CRM + marketing automation Visit
Keap CRM, sales automation, and payments in one tool for small service businesses.
$249 — 0% Small service businesses needing CRM + payments Visit

Score is our composite of independent user ratings, value, and feature breadth — how we score. Prices are entry-tier estimates; verify current pricing on each site.

What you'll actually pay as you grow

Cost changes as your contacts grow — drag to your size to compare.

Estimate by contacts

Drag to your size — we'll sort the tools cheapest-first and show where each one jumps a tier.

Exact:

    The rest, ranked & compared

    2

    HubSpot

    Enterprise-grade CRM and marketing automation that scales from free up.

    Free plan
    From Free
    Score
    Txn fee 0%
    • Generous free tier to start with no credit card
    • Polished, unified platform across sales/marketing/service
    • Professional and Enterprise tiers are expensive
    Scaling B2B teams needing one platformTeams that value reporting and integrations
    Visit HubSpot Read review
    4

    Capsule CRM

    The simple CRM small teams love — manage contacts and close deals with no bloat

    Free plan
    From Free
    Score
    Txn fee None
    • Very easy to use with fast onboarding
    • Genuinely free plan for up to 2 users
    • Advanced customization limited vs enterprise CRMs
    Small businesses and startupsSolo founders and small sales teams
    Visit Capsule CRM Read review
    5

    Salesflare

    Automated CRM for SMBs that fills itself in from email, calendar and social

    From $29/mo
    Score
    Txn fee None
    • Automatically captures and updates contact data
    • Excellent Gmail/Outlook integration
    • Best suited to email-driven B2B only
    Small B2B teams selling via emailAgencies and consultancies
    Visit Salesflare Read review
    6

    Bigin by Zoho CRM

    Pipeline-centric CRM by Zoho built for small businesses and teams

    Free plan
    From Free
    Score
    Txn fee None
    • Very affordable, true free plan available
    • Easy setup compared to full Zoho CRM
    • Lighter on marketing/quoting vs clientflow tools
    Small sales teamsSMBs wanting a simple, cheap CRM
    Visit Bigin by Zoho CRM Read review
    7

    EngageBay

    Affordable all-in-one CRM with marketing, sales, and support in one suite.

    Free plan
    From Free
    Score
    Txn fee None
    • Very low cost with a capable free plan
    • Marketing, sales, and support bundled together
    • Smaller brand and integration ecosystem
    Bootstrapped teams wanting all-in-one cheapA HubSpot alternative on a budget
    Visit EngageBay Read review
    8

    ActiveCampaign

    Advanced email and marketing automation with an optional built-in CRM.

    From $15/mo
    Score
    Txn fee 0%
    • Best-in-class automation depth for the price
    • Low entry cost for small lists
    • Price scales sharply with contact count
    Creators and SMBs focused on email automationBusinesses needing sophisticated workflows
    Visit ActiveCampaign Read review
    9

    Close

    Inside-sales CRM with built-in calling, SMS and email for high-velocity SMB teams

    From $9/mo
    Score
    Txn fee None
    • Calling, SMS and email built into the CRM
    • Strong for high-velocity outbound sales
    • Usage-based calling/SMS adds to cost
    High-volume inside sales teamsOutbound SMB sales teams
    Visit Close Read review
    10

    GoHighLevel

    White-label all-in-one CRM, funnels, and automation built for agencies.

    Recurring
    From $97/mo
    Score
    Txn fee 0% platform fee
    • Replaces many separate tools, cutting agency software costs
    • True white-labeling and SaaS resale on higher tiers
    • Steep learning curve and feature overwhelm for beginners
    Marketing agencies managing multiple clientsOperators wanting to launch a SaaS
    Visit GoHighLevel (affiliate link, opens in a new tab) Read review
    11

    monday Sales CRM

    Visual, customizable sales CRM built on the monday.com Work OS platform

    From $12/mo
    Score
    Txn fee None
    • Highly visual and easy to customize
    • Low per-seat entry price
    • 3-seat minimum raises real entry cost
    Small to mid-size sales teams wanting flexibilityTeams already using monday.com Work OS
    Visit monday Sales CRM Read review
    12

    Copper

    CRM built for Google Workspace that lives inside Gmail and Calendar

    From $23/mo
    Score
    Txn fee None
    • Seamless for Google Workspace users
    • Auto-captures contacts and emails
    • Only compelling for Google-centric teams
    Google Workspace teamsSMBs and agencies working in Gmail
    Visit Copper Read review
    13

    HoneyBook

    All-in-one clientflow for freelancers: proposals, contracts, invoices, payments

    From $29/mo
    Score
    Txn fee Payment processing: card from 2.9% + 25¢; ACH 1.5%
    • Flat pricing with unlimited clients/projects
    • Polished all-in-one clientflow for solopreneurs
    • Payment processing fees on top of subscription
    Freelancers and solo creativesService-based small businesses
    Visit HoneyBook Read review
    14

    Nimble

    Simple relationship-focused CRM with social and email enrichment for small teams

    From $24.9/mo
    Score
    Txn fee None
    • Affordable single-tier pricing, easy to adopt
    • Strong contact enrichment from social/web data
    • Limited marketing automation depth
    Solopreneurs and small relationship-driven teamsMicrosoft 365 users wanting CRM in their inbox
    Visit Nimble Read review
    15

    Streak

    CRM built directly inside Gmail with pipelines, email tracking and mail merge for small teams.

    From $39/mo
    Score
    Txn fee 0%
    • Lives inside Gmail
    • Easy for Google users
    • No free CRM tier
    Gmail-based teamsSmall agencies
    Visit Streak Read review
    16

    Zoho CRM

    Full-featured sales CRM with deep automation and a generous free tier.

    Free plan
    From Free
    Score
    Txn fee None
    • Generous free plan for up to 3 users
    • Deep automation and customization for the price
    • Per-user pricing adds up for bigger teams
    Budget-conscious sales teamsSmall agencies wanting a free CRM to start
    Visit Zoho CRM Read review
    17

    Bonsai

    All-in-one CRM and business suite for freelancers and agencies

    From $9/mo
    Score
    Txn fee Payment processing fees apply on online client payments
    • Broad all-in-one feature set for freelancers
    • Affordable per-user entry on annual billing
    • Per-user pricing scales up for teams
    Freelancers and independent contractorsSmall agencies needing all-in-one
    Visit Bonsai Read review
    18

    Nutshell

    All-in-one CRM and email marketing platform built for small-business sales teams

    From $7/mo
    Score
    Txn fee None
    • Affordable per-user entry (from $7/user/mo annual)
    • Easy to set up and adopt
    • No free tier
    Small-to-midsize B2B sales teamsBusinesses wanting CRM + email marketing combined
    Visit Nutshell Read review
    19

    Pipedrive

    Visual, pipeline-first sales CRM built to help SMBs and agencies close more deals

    From $14/mo
    Score
    Txn fee None
    • Intuitive visual pipeline that is easy to adopt
    • Strong automation and reporting at mid tiers
    • Many advanced features gated to higher tiers
    Small to mid-size sales teamsPipeline-focused B2B sales
    Visit Pipedrive Read review
    20

    Insightly

    Unified CRM with project management for growing SMBs and mid-market teams

    From $29/mo
    Score
    Txn fee None
    • Combines CRM with project delivery in one tool
    • Scales into marketing and service bundles
    • Pricing advertised annually only
    SMBs/mid-market needing CRM + project managementService businesses managing post-sale delivery
    Visit Insightly Read review
    21

    Ontraport

    All-in-one CRM, marketing automation and email platform for small businesses

    From $66/mo
    Score
    Txn fee None
    • True all-in-one (CRM + marketing + payments)
    • Powerful visual automation engine
    • Higher entry price than simple CRMs
    Solopreneurs/SMBs wanting CRM + marketing automationCourse creators and info-product sellers
    Visit Ontraport Read review
    22

    Keap

    CRM, sales automation, and payments in one tool for small service businesses.

    From $249/mo
    Score
    Txn fee 0%
    • All features included in one plan, no feature gating
    • Strong native automation plus payments and invoicing
    • High entry price with a required implementation fee
    Small service businesses needing CRM + paymentsSolopreneurs wanting follow-up automation
    Visit Keap Read review

    Head-to-head comparisons

    GoHighLevel HubSpotGoHighLevel Keap

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    Frequently asked questions

    Is GoHighLevel better than HubSpot for agencies?

    For agencies, usually yes — GoHighLevel has flat pricing with unlimited contacts and lets you white-label and resell the platform, which HubSpot can't. HubSpot is more polished and better for in-house B2B teams, but its per-contact pricing gets expensive fast. See GoHighLevel vs HubSpot.

    Why is GoHighLevel pricing flat when others scale?

    GoHighLevel charges a flat monthly fee for unlimited contacts and sub-accounts; it makes money on usage (SMS/email/AI) that you can rebill to clients. HubSpot, Keap, and ActiveCampaign instead charge by contact count, so a growing list raises your bill steeply.

    What's the cheapest agency CRM?

    Systeme.io is the cheapest entry (free up to 2,000 contacts) if you mainly need funnels, email, and basic CRM. For true agency features — white-label, client sub-accounts, SaaS resale — GoHighLevel at $97/mo flat is the best value.