Ontraport review
All-in-one CRM, marketing automation and email platform for small businesses
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The verdict
Ontraport scores 3.8/5 in our review. It's best for solopreneurs/smbs wanting crm + marketing automation and course creators and info-product sellers. True all-in-one (CRM + marketing + payments). The main trade-offs: higher entry price than simple crms; steep learning curve for full feature set; extra users add ~$46/mo each. Pricing starts at $66/mo.
Pros & cons
- True all-in-one (CRM + marketing + payments)
- Powerful visual automation engine
- Flat pricing rather than steep per-seat costs
- Higher entry price than simple CRMs
- Steep learning curve for full feature set
- Extra users add ~$46/mo each
Key features
- Built-in CRM with custom objects and pipelines
- Visual marketing automation and campaign builder
- Email and SMS marketing
- Landing pages and web forms
- E-commerce and order forms
- Partner/affiliate referral program management
Pricing
Flat per-account pricing scaling by contacts; extra users cost ~$46/mo each beyond included seats.
| Plan | Monthly | Annual (per mo) | What you get |
|---|---|---|---|
| Basic | $79 | $66 | 1,000 contacts, 1 user |
| Plus | $147 | $124 | adds automation/CRM |
| Pro | $297 | $249 | deeper reporting |
| Enterprise | Custom | Custom | Custom pricing |
Transaction fees: None (CRM). Prices verified against Ontraport's pricing page; verify current pricing ↗.
Who should use Ontraport?
Good fit: Solopreneurs/SMBs wanting CRM + marketing automation; Course creators and info-product sellers.
Look elsewhere if: Teams needing only a lightweight contact CRM — see Ontraport alternatives.
Frequently asked questions
How much does Ontraport cost?
Ontraport starts at $66/mo. Flat per-account pricing scaling by contacts; extra users cost ~$46/mo each beyond included seats.
Does Ontraport charge transaction fees?
Transaction fees: None (CRM). Factor this in — it often costs more than the monthly fee at volume.
Who is Ontraport best for?
Ontraport is best for solopreneurs/smbs wanting crm + marketing automation and course creators and info-product sellers. It's less ideal for teams needing only a lightweight contact crm.