HubSpot review
Free planEnterprise-grade CRM and marketing automation that scales from free up.
The verdict
HubSpot scores 4.4/5 in our review. It's best for scaling b2b teams needing one platform and teams that value reporting and integrations. Generous free tier to start with no credit card. The main trade-offs: professional and enterprise tiers are expensive; per-contact pricing scales steeply; mandatory onboarding fees on higher plans. There's a genuinely usable free plan, so you can try it at zero cost.
Pros & cons
- Generous free tier to start with no credit card
- Polished, unified platform across sales/marketing/service
- Best-in-class reporting and integrations
- Professional and Enterprise tiers are expensive
- Per-contact pricing scales steeply
- Mandatory onboarding fees on higher plans
Key features
- Free CRM with contact and deal management
- Email marketing and landing pages
- Marketing automation and workflows (paid)
- Sales, service, content, and ops hubs
- Detailed analytics and custom reporting
- Large app marketplace and integrations
- AI content and lead-scoring tools
Pricing
Free CRM tier exists, but Professional/Enterprise get costly and add per-contact + onboarding fees.
| Plan | Monthly | Annual (per mo) | What you get |
|---|---|---|---|
| Free | Free | Free | Basic CRM, forms, email (HubSpot branding) |
| Marketing Starter | $20 | $15 | 1,000 contacts, removes branding |
| Marketing Pro | $890 | $800 | Automation, 3 seats, onboarding fee |
Transaction fees: 0%. Prices verified against HubSpot's pricing page; verify current pricing ↗.
Who should use HubSpot?
Good fit: Scaling B2B teams needing one platform; Teams that value reporting and integrations.
Look elsewhere if: Budget-conscious solo creators and small agencies — see HubSpot alternatives.
Frequently asked questions
How much does HubSpot cost?
HubSpot is free to start. Free CRM tier exists, but Professional/Enterprise get costly and add per-contact + onboarding fees.
Does HubSpot charge transaction fees?
Transaction fees: 0%. You keep the full sale (minus your payment processor).
Who is HubSpot best for?
HubSpot is best for scaling b2b teams needing one platform and teams that value reporting and integrations. It's less ideal for budget-conscious solo creators and small agencies.