Looking for a HubSpot alternative? Our top pick is GoHighLevel — GoHighLevel matches HubSpot on value while adding unlimited contacts and users on every plan. Below, 6 agency crm compared on price, transaction fees, and who they actually suit, plus a calculator to see real costs at your scale.
People usually leave HubSpot over: professional and enterprise tiers are expensive; per-contact pricing scales steeply; mandatory onboarding fees on higher plans.
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White-label all-in-one CRM, funnels, and automation built for agencies.
Why it fits: GoHighLevel matches HubSpot on value while adding unlimited contacts and users on every plan.
Including HubSpot itself, so you can see exactly what you'd gain or give up.
| Tool | Score | From | Free | Txn fee | Best for | Visit |
|---|---|---|---|---|---|---|
| | Free Lowest | ✓ | 0% | Scaling B2B teams needing one platform | Visit | |
| | $97 | — | 0% platform fee | Marketing agencies managing multiple clients | Visit GoHighLevel (affiliate link, opens in a new tab) | |
| | Free Lowest | ✓ | 0% | Bootstrappers and beginners on a budget | Visit Systeme.io (affiliate link, opens in a new tab) | |
| | $15 | — | 0% | Creators and SMBs focused on email automation | Visit | |
| | Free Lowest | ✓ | None (CRM, no sales cut) | Bootstrapped teams wanting all-in-one cheap | Visit | |
| | Free Lowest | ✓ | None (CRM, no sales cut) | Budget-conscious sales teams | Visit | |
| | $249 | — | 0% | Small service businesses needing CRM + payments | Visit |
Score is our composite of independent user ratings, value, and feature breadth — how we score. Prices are entry-tier estimates; verify current pricing on each site.
Drag to your size — we'll sort the tools cheapest-first and show where each one jumps a tier.
White-label all-in-one CRM, funnels, and automation built for agencies.
Genuinely free all-in-one — funnels, email, and courses in a single tool.
Advanced email and marketing automation with an optional built-in CRM.
Affordable all-in-one CRM with marketing, sales, and support in one suite.
Full-featured sales CRM with deep automation and a generous free tier.
CRM, sales automation, and payments in one tool for small service businesses.
Our current top pick in this category plus any deal worth taking. One email, no spam.
GoHighLevel is our top HubSpot alternative for most people — white-label all-in-one crm, funnels, and automation built for agencies. The best choice depends on your budget and goals; see the quick-pick list above.
Yes — Systeme.io has a genuinely free plan, making it the cheapest HubSpot alternative to start with.
Common reasons: professional and enterprise tiers are expensive; per-contact pricing scales steeply; mandatory onboarding fees on higher plans. If those aren't dealbreakers for you, HubSpot may still be the right tool — we list its strengths too.