Keap review
CRM, sales automation, and payments in one tool for small service businesses.
The verdict
Keap scores 3.4/5 in our review. It's best for small service businesses needing crm + payments and solopreneurs wanting follow-up automation. All features included in one plan, no feature gating. The main trade-offs: high entry price with a required implementation fee; per-contact scaling gets expensive; interface feels dated. Pricing starts at $249/mo.
Pros & cons
- All features included in one plan, no feature gating
- Strong native automation plus payments and invoicing
- Good fit for small service-based businesses
- High entry price with a required implementation fee
- Per-contact scaling gets expensive
- Interface feels dated
Key features
- CRM with contact tagging and segmentation
- Sales and marketing automation workflows
- Email and SMS marketing campaigns
- Invoicing, quotes, and payment processing
- Landing pages and lead-capture forms
- Appointment scheduling and pipelines
Pricing
Single all-inclusive plan priced by contacts/users; an implementation fee is usually required.
| Plan | Monthly | Annual (per mo) | What you get |
|---|---|---|---|
| Keap (annual) | $249 | $249 | 1,500 contacts, 2 users, full platform |
| Keap (monthly) | $299 | $249 | Same plan, month-to-month |
Transaction fees: 0%. Prices verified against Keap's pricing page; verify current pricing ↗.
Who should use Keap?
Good fit: Small service businesses needing CRM + payments; Solopreneurs wanting follow-up automation.
Look elsewhere if: Agencies needing white-label or multi-client accounts — see Keap alternatives.
Frequently asked questions
How much does Keap cost?
Keap starts at $249/mo. Single all-inclusive plan priced by contacts/users; an implementation fee is usually required.
Does Keap charge transaction fees?
Transaction fees: 0%. You keep the full sale (minus your payment processor).
Who is Keap best for?
Keap is best for small service businesses needing crm + payments and solopreneurs wanting follow-up automation. It's less ideal for agencies needing white-label or multi-client accounts.