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Insightly: pricing & fit

Unified CRM with project management for growing SMBs and mid-market teams

The verdict

Evidence note: This is a research-based breakdown of published pricing, documented features, and independent user-rating data. It is not presented as a hands-on test unless explicitly stated.

Research status: This catalog page is not yet part of our focused search collection. We keep the page available while we improve its evidence.

Insightly scores 3.9/5 in our comparison model. Based on the available evidence, it's best suited to smbs/mid-market needing crm + project management and service businesses managing post-sale delivery. Combines CRM with project delivery in one tool. The main trade-offs: pricing advertised annually only; no free tier for paid crm features; bundles and add-ons get expensive. Pricing starts at $29/mo.

Pros & cons

  • Combines CRM with project delivery in one tool
  • Scales into marketing and service bundles
  • Flexible customization and automation
  • Pricing advertised annually only
  • No free tier for paid CRM features
  • Bundles and add-ons get expensive

Key features

  • Contact, lead, and opportunity management
  • Built-in project and task management post-sale
  • Workflow automation and custom pipelines
  • AI Copilot (Professional and up)
  • Customizable dashboards and reporting
  • AppConnect integrations + Marketing/Service bundles

Pricing

Per-user pricing billed annually; Plus $29, Professional $49, Enterprise $99 per user/mo.

PlanMonthlyAnnual (per mo)What you get
Plus $29 $29 per user; billed annually
Professional $49 $49 per user; AI Copilot
Enterprise $99 $99 per user; advanced

Transaction fees: None (CRM). Prices verified against Insightly's pricing page; verify current pricing ↗.

Who should use Insightly?

Good fit

  • SMBs/mid-market needing CRM + project management
  • Service businesses managing post-sale delivery

Look elsewhere

  • Teams wanting a free or ultra-cheap single-user CRM

Weighing the field? See Insightly alternatives →.

Frequently asked questions

How much does Insightly cost?

Insightly starts at $29/mo. Per-user pricing billed annually; Plus $29, Professional $49, Enterprise $99 per user/mo.

Does Insightly charge transaction fees?

Transaction fees: None (CRM). Factor this in — it often costs more than the monthly fee at volume.

Who is Insightly best for?

Insightly is best for smbs/mid-market needing crm + project management and service businesses managing post-sale delivery. It's less ideal for teams wanting a free or ultra-cheap single-user crm.

Insightly alternatives

See all Insightly alternatives →

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