ActiveCampaign review
Advanced email and marketing automation with an optional built-in CRM.
The verdict
ActiveCampaign scores 4.2/5 in our review. It's best for creators and smbs focused on email automation and businesses needing sophisticated workflows. Best-in-class automation depth for the price. The main trade-offs: price scales sharply with contact count; advanced features locked to higher tiers; can be complex for non-technical users. Pricing starts at $15/mo.
Pros & cons
- Best-in-class automation depth for the price
- Low entry cost for small lists
- Strong deliverability and segmentation
- Price scales sharply with contact count
- Advanced features locked to higher tiers
- Can be complex for non-technical users
Key features
- Powerful visual automation builder
- Email marketing with segmentation
- Built-in CRM and sales automation (Plus+)
- Landing pages and forms
- Predictive sending and AI features
- 900+ integrations and site tracking
Pricing
Cheap entry at 1,000 contacts, but cost climbs steeply as your list and tier grow.
| Plan | Monthly | Annual (per mo) | What you get |
|---|---|---|---|
| Starter | $19 | $15 | 1,000 contacts, email + basic automation |
| Plus | $59 | $49 | Landing pages, CRM, deeper automation |
| Pro | $89 | $79 | Predictive sending, advanced reporting |
Transaction fees: 0%. Prices verified against ActiveCampaign's pricing page; verify current pricing ↗.
Who should use ActiveCampaign?
Good fit: Creators and SMBs focused on email automation; Businesses needing sophisticated workflows.
Look elsewhere if: Agencies wanting white-label multi-client management — see ActiveCampaign alternatives.
Frequently asked questions
How much does ActiveCampaign cost?
ActiveCampaign starts at $15/mo. Cheap entry at 1,000 contacts, but cost climbs steeply as your list and tier grow.
Does ActiveCampaign charge transaction fees?
Transaction fees: 0%. You keep the full sale (minus your payment processor).
Who is ActiveCampaign best for?
ActiveCampaign is best for creators and smbs focused on email automation and businesses needing sophisticated workflows. It's less ideal for agencies wanting white-label multi-client management.