The verdict
Evidence note: This is a research-based breakdown of published pricing, documented features, and independent user-rating data. It is not presented as a hands-on test unless explicitly stated.
Research status: Pricing verification is pending. We keep the page available while we improve its evidence.
Brevo scores 4.4/5 in our comparison model. Based on the available evidence, it's best suited to businesses with big lists, modest send volume and teams wanting email plus sms and crm. Unlimited contacts on every plan. The main trade-offs: daily send cap on the free plan; email-volume pricing can confuse beginners; editor less polished than mailerlite. There's a genuinely usable free plan, so you can try it at zero cost.
What Brevo looks like
A live snapshot of Brevo's site so you can eyeball the look and feel before clicking through.
Pros & cons
- Unlimited contacts on every plan
- Cheap for large lists with low send volume
- Email, SMS and CRM in one tool
- Daily send cap on the free plan
- Email-volume pricing can confuse beginners
- Editor less polished than MailerLite
Key features
- Email and SMS marketing
- WhatsApp campaigns
- Built-in sales CRM
- Marketing automation workflows
- Transactional email API
- Unlimited contact storage
Pricing
Bills on emails sent, not contacts — free plan allows unlimited contacts and 300 emails/day; Starter is about $8/mo (annual) for 5,000 emails.
| Plan | Monthly | Annual (per mo) | What you get |
|---|---|---|---|
| Free | Custom | Custom | Unlimited contacts, 300 emails/day |
| Starter | $9 | $8 | From 5,000 emails/mo, no daily limit |
| Business | $18 | $18 | Landing pages, A/B testing, marketing automation |
Transaction fees: 0%. Prices verified against Brevo's pricing page; verify current pricing ↗.
Who should use Brevo?
Good fit
- Businesses with big lists, modest send volume
- Teams wanting email plus SMS and CRM
Look elsewhere
- High-frequency daily senders on a budget
Weighing the field? See Brevo alternatives →.
Frequently asked questions
How much does Brevo cost?
Brevo is free to start. Bills on emails sent, not contacts — free plan allows unlimited contacts and 300 emails/day; Starter is about $8/mo (annual) for 5,000 emails.
Does Brevo charge transaction fees?
Transaction fees: 0%. You keep the full sale (minus your payment processor).
Who is Brevo best for?
Brevo is best for businesses with big lists, modest send volume and teams wanting email plus sms and crm. It's less ideal for high-frequency daily senders on a budget.
