The verdict
Evidence note: This is a research-based breakdown of published pricing, documented features, and independent user-rating data. It is not presented as a hands-on test unless explicitly stated.
Research status: Pricing verification is pending. We keep the page available while we improve its evidence.
Drip scores 3.9/5 in our comparison model. Based on the available evidence, it's best suited to ecommerce and dtc stores and marketers wanting deep segmentation. Excellent ecommerce segmentation. The main trade-offs: no free plan; pricier entry point than rivals; sms is a separate paid add-on. Pricing starts at $39/mo.
What Drip looks like
A live snapshot of Drip's site so you can eyeball the look and feel before clicking through.
Pros & cons
- Excellent ecommerce segmentation
- Unlimited sends and no feature gating
- Strong revenue attribution
- No free plan
- Pricier entry point than rivals
- SMS is a separate paid add-on
Key features
- Ecommerce email automation
- Advanced behavioral segmentation
- Revenue and conversion tracking
- Pre-built ecommerce workflows
- SMS add-on
- Deep Shopify and store integrations
Pricing
Pricing starts at $39/mo for up to 2,500 contacts with unlimited sends, scaling to $89/mo at 5,000 contacts.
| Plan | Monthly | Annual (per mo) | What you get |
|---|---|---|---|
| Starter | $39 | $39 | Up to 2,500 contacts, unlimited emails |
| Growth | $89 | $89 | Up to 5,000 contacts, all features |
Transaction fees: 0%. Prices verified against Drip's pricing page; verify current pricing ↗.
Who should use Drip?
Good fit
- Ecommerce and DTC stores
- Marketers wanting deep segmentation
Look elsewhere
- Hobbyists and very small lists
Weighing the field? See Drip alternatives →.
Frequently asked questions
How much does Drip cost?
Drip starts at $39/mo. Pricing starts at $39/mo for up to 2,500 contacts with unlimited sends, scaling to $89/mo at 5,000 contacts.
Does Drip charge transaction fees?
Transaction fees: 0%. You keep the full sale (minus your payment processor).
Who is Drip best for?
Drip is best for ecommerce and dtc stores and marketers wanting deep segmentation. It's less ideal for hobbyists and very small lists.
