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The verdict
Omnisend scores 4.4/5 in our review. It's best for ecommerce stores wanting email plus sms and shopify and store owners. Strong omnichannel features for ecommerce. The main trade-offs: sms now limited to pro for new users; pricing climbs with contact count; less ideal outside ecommerce. There's a genuinely usable free plan, so you can try it at zero cost.
What Omnisend looks like
A live snapshot of Omnisend's site so you can eyeball the look and feel before clicking through.
Pros & cons
- Strong omnichannel features for ecommerce
- Free plan includes all features
- Easy pre-built automations
- SMS now limited to Pro for new users
- Pricing climbs with contact count
- Less ideal outside ecommerce
Key features
- Email, SMS and web push in one
- Pre-built ecommerce automations
- Product picker and discount codes
- Audience segmentation
- Popups and signup forms
- A/B testing and reporting
Pricing
Free for 250 contacts; the Standard plan starts at $16/mo for 500 contacts and scales by contact count.
| Plan | Monthly | Annual (per mo) | What you get |
|---|---|---|---|
| Free | Custom | Custom | 250 contacts, 500 emails/mo, all features |
| Standard | $16 | $16 | From 500 contacts, scales by list size |
| Pro | $59 | $59 | Unlimited emails, included SMS credits |
Transaction fees: 0%. Prices verified against Omnisend's pricing page; verify current pricing ↗.
Who should use Omnisend?
Good fit
- Ecommerce stores wanting email plus SMS
- Shopify and store owners
Look elsewhere
- Content creators and B2B newsletters
Weighing the field? See Omnisend alternatives →.
Frequently asked questions
How much does Omnisend cost?
Omnisend is free to start. Free for 250 contacts; the Standard plan starts at $16/mo for 500 contacts and scales by contact count.
Does Omnisend charge transaction fees?
Transaction fees: 0%. You keep the full sale (minus your payment processor).
Who is Omnisend best for?
Omnisend is best for ecommerce stores wanting email plus sms and shopify and store owners. It's less ideal for content creators and b2b newsletters.