The verdict
Evidence note: This is a research-based breakdown of published pricing, documented features, and independent user-rating data. It is not presented as a hands-on test unless explicitly stated.
Research status: Pricing verification is pending. We keep the page available while we improve its evidence.
GoTo Webinar scores 3.9/5 in our comparison model. Based on the available evidence, it's best suited to b2b teams running recurring lead-gen webinars and buyers wanting transparent all-inclusive pricing. Simple, predictable flat pricing. The main trade-offs: automated webinars locked behind higher tiers; interface and branding feel dated; caps at 3,000 attendees without custom deals. Pricing starts at $49/mo.
What GoTo Webinar looks like
A live snapshot of GoTo Webinar's site so you can eyeball the look and feel before clicking through.
Pros & cons
- Simple, predictable flat pricing
- Reliable, mature, purpose-built tooling
- Strong registration and reminder workflows
- Automated webinars locked behind higher tiers
- Interface and branding feel dated
- Caps at 3,000 attendees without custom deals
Key features
- Scheduling and online registration with custom forms
- Automated email reminders and follow-ups
- Recording and on-demand webinars
- Simulated-live automated webinars (Pro+)
- Polls, Q&A, surveys and raise-hand
- Engagement dashboard and analytics
- CRM and marketing integrations
Pricing
Flat per-organizer tiers by attendees (250/500/1,000/3,000); no per-attendee scaling.
| Plan | Monthly | Annual (per mo) | What you get |
|---|---|---|---|
| Lite | $59 | $49 | 250 participants |
| Standard | $129 | $99 | 500 participants |
| Pro | $249 | $199 | 1,000 participants, automated webinars |
| Enterprise | $499 | $399 | 3,000 participants |
Transaction fees: 0%. Prices verified against GoTo Webinar's pricing page; verify current pricing ↗.
Who should use GoTo Webinar?
Good fit
- B2B teams running recurring lead-gen webinars
- Buyers wanting transparent all-inclusive pricing
Look elsewhere
- Mega-scale events of 10K+ attendees
- Teams wanting heavy white-label branding
Weighing the field? See GoTo Webinar alternatives →.
Frequently asked questions
How much does GoTo Webinar cost?
GoTo Webinar starts at $49/mo. Flat per-organizer tiers by attendees (250/500/1,000/3,000); no per-attendee scaling.
Does GoTo Webinar charge transaction fees?
Transaction fees: 0%. You keep the full sale (minus your payment processor).
Who is GoTo Webinar best for?
GoTo Webinar is best for b2b teams running recurring lead-gen webinars and buyers wanting transparent all-inclusive pricing. It's less ideal for mega-scale events of 10k+ attendees and teams wanting heavy white-label branding.
