What webinar software really costs in 2026: a data study
We priced all 12 webinar platforms in our catalog. Entry plans run $16 to $150/mo, and the annual discount swings from 4% to 60% depending on who you pick.
Webinar software is priced stranger than almost anything else creators buy. Computed from our pricing data on all 12 webinar platforms we track: the cheapest paid entry plan is $16/mo (Restream) and the dearest is $150/mo (BigMarker) — a 9.4x spread, or $192 versus $1,800 a year for the ability to put a video call in front of an audience.
But the entry price isn’t the interesting number. The interesting number is the annual discount, and it is wildly inconsistent: across the 26 tiers in our data that offer one, it ranges from 4% to 60%. Two platforms don’t discount at all. “Save by paying annually” is the most repeated advice in this category and it’s nearly meaningless — the saving depends entirely on which logo you picked.
Every figure below is computed directly from TryToolFit’s pricing dataset, on the vendor’s own published tiers. No estimates, no vendor marketing claims.
What all 12 webinar platforms charge
Sorted by cheapest paid entry plan, annual rate:
| Tool | Free plan | Entry (annual) | Entry (monthly) | Annual saving | Top tier |
|---|---|---|---|---|---|
| Restream | Yes | $16/mo | $19/mo | 16% | $239/mo |
| Zoho Webinar | Yes | $18/mo | $21/mo | 14% | $115/mo |
| ClickMeeting | — | $26/mo | $32/mo | 19% | $279/mo |
| WebinarNinja | — | $30/mo | $60/mo | 50% | $300/mo |
| WebinarJam | — | $39/mo | $49/mo | 20% | $499/mo |
| Demio | — | $45/mo | $63/mo | 29% | $196/mo |
| GoTo Webinar | — | $49/mo | $59/mo | 17% | $499/mo |
| EverWebinar | — | $79/mo | $199/mo | 60% | $199/mo |
| eWebinar | — | $79/mo | $99/mo | 20% | $299/mo |
| Zoom Webinars | — | $95/mo | same | none | $825/mo |
| Livestorm | Yes | $99/mo | $120/mo | 18% | $799/mo |
| BigMarker | — | $150/mo | same | none | $500/mo |
The annual-billing lottery
Here’s the finding that surprised us. Sort every discounted tier in the category by how much annual billing actually saves you:
| Saving | Tool and tier | Monthly → annual |
|---|---|---|
| 60% | EverWebinar, 2-Year | $199 → $79 |
| 50% | EverWebinar, Annual | $199 → $99 |
| 50% | WebinarNinja, Annual | $60 → $30 |
| 29% | Demio, Starter | $63 → $45 |
| 23% | GoTo Webinar, Standard | $129 → $99 |
| 20% | WebinarJam, Starter | $49 → $39 |
| 18% | Livestorm, Pro | $120 → $99 |
| 14% | Zoho Webinar, Standard | $21 → $18 |
| 4% | ClickMeeting, Live (1,000) | $279 → $269 |
A 60% discount and a 4% discount are the same sentence on a pricing page. EverWebinar effectively runs a permanent sale — its $199/mo “monthly” rate exists mainly to make $99 look like a bargain, and the two-year commitment takes it to $79. ClickMeeting’s largest room, by contrast, gives you $10 off for locking in a year.
The practical rule: check the annual saving per tier, not per vendor. ClickMeeting discounts its smallest plan 19% and its largest 4%. WebinarJam ranges 20% to 24% across four tiers. The number moves inside a single price list.
The two platforms that never discount
Zoom Webinars and BigMarker charge the same rate whether you commit for a year or a month. That isn’t necessarily bad — a flat $95/mo with no lock-in beats a “discounted” $99/mo you can’t leave — but it changes how you should compare them. Against EverWebinar’s annual rate, Zoom looks close. Against EverWebinar’s monthly rate, Zoom looks cheap.
Zoom is also where the category’s price ceiling lives. Its tiers are sold purely by room size:
| Zoom Webinars tier | Price |
|---|---|
| 500 attendees | $95/mo |
| 1,000 attendees | $124/mo |
| 3,000 attendees | $825/mo |
Going from 1,000 to 3,000 seats costs an extra $701/mo — $8,412 a year — for the same software. If your audience is growing, model that jump before you standardise on a platform, because it’s the single steepest cliff in our webinar data.
Who’s actually free
Three of the twelve have a genuine free tier rather than a trial: Restream, Zoho Webinar and Livestorm. That matters more than it sounds, because the rest of the category gates you behind a credit card before you’ve run a single session.
The catch is that free webinar tiers are capped on the two axes you care about — attendee count and session length — so they’re best understood as a way to test your format, not to run a business. Zoho Webinar’s free tier is the most generous entry point in our data by price, and its paid Standard plan at $18/mo is the second-cheapest paid plan in the whole category.
Live or automated changes the maths
One structural note the table doesn’t capture: EverWebinar and eWebinar are automated-webinar tools, not live ones. You’re paying to replay a recording on a schedule, not to host a live room. That’s why EverWebinar can charge $79/mo on a two-year term while Zoom charges $825/mo at 3,000 seats — they aren’t selling the same thing, and concurrency costs money.
If you haven’t settled that question yet, it’s worth reading live vs automated webinars before you price anything, because it determines which half of this table is even relevant to you.
Methodology
Prices are the vendor’s published list rates as recorded in TryToolFit’s pricing dataset, covering all 12 tools in our webinar software category. “Entry (annual)” is the cheapest tier above $0 at the annual rate; “Top tier” is the highest published monthly rate. Annual saving is computed as 1 − (annual ÷ monthly) per tier and rounded to the nearest percent. Free plans mean a permanent free tier, not a trial. Enterprise tiers quoted as “contact us” are excluded from the spread calculations. Add-ons, overage charges and payment-processing fees are not included.
FAQ
What’s the cheapest webinar platform? By paid entry plan, Restream at $16/mo annually. If a free tier is enough, Restream, Zoho Webinar and Livestorm all have one.
Is annual billing worth it for webinar software? Sometimes dramatically, sometimes barely. It saves 60% on EverWebinar’s two-year term and 4% on ClickMeeting’s largest room. Check the specific tier you want rather than assuming a category norm.
Why is Zoom Webinars so expensive at scale? Zoom prices strictly by concurrent attendee capacity, and its 3,000-attendee tier is $825/mo. Live concurrency is the expensive part of webinar hosting, which is why automated tools are cheaper.
Do any webinar platforms take a cut of sales? None of the 12 in our data charge a transaction fee on what you sell during a webinar. That’s unusual — course and checkout platforms frequently do.
Run your own numbers
The right platform depends on your audience size, whether you need live or automated, and how long you’re willing to commit. Our advisor walks through those trade-offs and points you at the tools that fit, and the pricing calculator will model the cost as your numbers change.
For the same treatment applied to email tools, see the real cost of an email list.