Klaviyo vs Omnisend
Klaviyo edges it for most people — scaling ecommerce and dtc brands — but Omnisend is the better pick if you're ecommerce stores wanting email plus sms.
Klaviyo
Data-driven email and SMS for ecommerce with deep analytics, predictive AI and powerful segmentation.
Free
- Best-in-class ecommerce data and AI
- Powerful segmentation and flows
- Strong revenue reporting
- Bills on all active profiles, not just engaged
- Expensive at scale
Omnisend
Omnichannel email, SMS and push built for ecommerce, with a free plan and pre-built automations.
Free
- Strong omnichannel features for ecommerce
- Free plan includes all features
- Easy pre-built automations
- SMS now limited to Pro for new users
- Pricing climbs with contact count
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Side by side
| Klaviyo | Omnisend | |
|---|---|---|
| Starting price | Free | Free |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Transaction fees | 0% | 0% |
| User rating | 4.6/5 | 4.5/5 |
| Founded | 2012 | 2014 |
Best for…
Choose Klaviyo if
- Scaling ecommerce and DTC brands
- Data-driven marketers
Choose Omnisend if
- Ecommerce stores wanting email plus SMS
- Shopify and store owners
What you'll pay
Klaviyo vs Omnisend — monthly cost
Drag to your size — we'll sort the tools cheapest-first and show where each one jumps a tier.
Frequently asked questions
Is Klaviyo or Omnisend better?
Klaviyo scores higher on our composite (4.4 vs 4.4), mainly on value and features. But Omnisend wins for specific cases — ecommerce stores wanting email plus sms and shopify and store owners. Neither is "best" universally; it depends on your situation.
Which is cheaper, Klaviyo or Omnisend?
Klaviyo has the lower entry price (free). Watch transaction fees too — Klaviyo keep more of each sale. Use the calculator below for your real cost.
More: all email marketing · Klaviyo alternatives · Omnisend alternatives