Looking for a Instantly alternative? Our top pick is Apollo.io — Apollo.io covers the same job as Instantly, usually at a lower entry price. Below, 7 lead-gen tools compared on price, transaction fees, and who they actually suit, plus a calculator to see real costs at your scale.
People usually leave Instantly over: no free plan; email-only (no linkedin); lead data is a paid add-on.
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All-in-one sales intelligence and outreach with a 270M+ B2B contact database for small teams.
Why it fits: Apollo.io covers the same job as Instantly, usually at a lower entry price.
Including Instantly itself, so you can see exactly what you'd gain or give up.
| Tool | Score | From | Free | Txn fee | Best for | Visit |
|---|---|---|---|---|---|---|
| | $37 | — | 0% | Agencies running high-volume cold email | Visit | |
| | Free Lowest | ✓ | 0% | Solopreneurs needing data plus outreach | Visit | |
| | Free Lowest | ✓ | 0% | Freelancers sending proposals & contracts | Visit | |
| | Free Lowest | ✓ | 0% | Sales reps needing accurate contact data | Visit | |
| | $29 | — | 0% | Solopreneurs combining LinkedIn and email | Visit | |
| | $39 | — | 0% | Freelancers automating LinkedIn outreach | Visit | |
| | $89 | — | 0% | Small sales teams doing multichannel | Visit | |
| | $55 | — | 0% | Freelancers running personalized cold email | Visit |
Score is our composite of independent user ratings, value, and feature breadth — how we score. Prices are entry-tier estimates; verify current pricing on each site.
These plans are flat-rate — the price doesn't change with your audience size. Here's the monthly cost, cheapest first.
All-in-one sales intelligence and outreach with a 270M+ B2B contact database for small teams.
Document automation and e-signature platform for creating, sending and closing proposals and contracts.
B2B contact data and prospecting tool with verified emails and phone numbers for sales professionals.
LinkedIn and email outreach automation with a built-in lead database for solopreneurs and agencies.
Cloud-based LinkedIn automation for drip outreach campaigns aimed at freelancers and small sales teams.
AI-powered multichannel sales engagement automating email, LinkedIn and calls for small sales teams.
Multichannel cold outreach tool with deep personalization and deliverability for freelancers and agencies.
Our current top pick in this category plus any deal worth taking. One email, no spam.
Apollo.io is our top Instantly alternative for most people — all-in-one sales intelligence and outreach with a 270m+ b2b contact database for small teams. The best choice depends on your budget and goals; see the quick-pick list above.
Yes — Apollo.io has a genuinely free plan, making it the cheapest Instantly alternative to start with.
Common reasons: no free plan; email-only (no linkedin); lead data is a paid add-on. If those aren't dealbreakers for you, Instantly may still be the right tool — we list its strengths too.
