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SurveyMonkey: pricing & fit

Free plan

Widely used online survey and feedback platform for individuals, teams and enterprises running research.

The verdict

Evidence note: This is a research-based breakdown of published pricing, documented features, and independent user-rating data. It is not presented as a hands-on test unless explicitly stated.

Research status: Pricing verification is pending. We keep the page available while we improve its evidence.

SurveyMonkey scores 4.3/5 in our comparison model. Based on the available evidence, it's best suited to businesses needing scalable surveys and market research & benchmarking. Trusted brand, deep templates. The main trade-offs: free plan very restrictive; best value needs annual; per-response overage charges. There's a genuinely usable free plan, so you can try it at zero cost.

What SurveyMonkey looks like

A live snapshot of SurveyMonkey's site so you can eyeball the look and feel before clicking through.

Screenshot of the SurveyMonkey website
Homepage preview of SurveyMonkey's site. Captured automatically — TryToolFit isn't affiliated unless marked.

Pros & cons

  • Trusted brand, deep templates
  • Robust analytics & integrations
  • Scales individual to enterprise
  • Free plan very restrictive
  • Best value needs annual
  • Per-response overage charges

Key features

  • Large template & question library
  • AI-assisted survey builder
  • Advanced logic & A/B testing
  • Analytics with sentiment
  • 100+ integrations
  • Benchmarking & panels

Pricing

Cheapest committed plan is Advantage at $39/mo (annual); month-to-month Standard is $99/mo.

PlanMonthlyAnnual (per mo)What you get
Advantage $39 $39 15,000 responses/yr; annual only
Standard (monthly) $99 $99 1,000 responses/mo; month-to-month
Premier $139 $139 40,000 responses/yr; A/B testing

Transaction fees: 0%. Prices verified against SurveyMonkey's pricing page; verify current pricing ↗.

Who should use SurveyMonkey?

Good fit

  • Businesses needing scalable surveys
  • Market research & benchmarking

Look elsewhere

  • Users wanting a generous free plan

Weighing the field? See SurveyMonkey alternatives →.

Frequently asked questions

How much does SurveyMonkey cost?

SurveyMonkey is free to start. Cheapest committed plan is Advantage at $39/mo (annual); month-to-month Standard is $99/mo.

Does SurveyMonkey charge transaction fees?

Transaction fees: 0%. You keep the full sale (minus your payment processor).

Who is SurveyMonkey best for?

SurveyMonkey is best for businesses needing scalable surveys and market research & benchmarking. It's less ideal for users wanting a generous free plan.

SurveyMonkey alternatives

See all SurveyMonkey alternatives →

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