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Gravity Forms: pricing & fit

Powerful WordPress form-builder plugin for advanced, customizable forms with payments and integrations.

The verdict

Evidence note: This is a research-based breakdown of published pricing, documented features, and independent user-rating data. It is not presented as a hands-on test unless explicitly stated.

Research status: Pricing verification is pending. We keep the page available while we improve its evidence.

Gravity Forms scores 4.3/5 in our comparison model. Based on the available evidence, it's best suited to wordpress owners needing advanced forms and adding payment/survey forms in wp. Deep WordPress integration. The main trade-offs: wordpress-only; no free version or trial; add-ons gated to higher tiers. Pricing starts at $5/mo.

What Gravity Forms looks like

A live snapshot of Gravity Forms's site so you can eyeball the look and feel before clicking through.

Screenshot of the Gravity Forms website
Homepage preview of Gravity Forms's site. Captured automatically — TryToolFit isn't affiliated unless marked.

Pros & cons

  • Deep WordPress integration
  • Powerful conditional logic
  • Flat annual licensing, no per-submission fees
  • WordPress-only
  • No free version or trial
  • Add-ons gated to higher tiers

Key features

  • Drag-and-drop form builder
  • Conditional logic
  • Multi-page forms
  • Stripe/Square/PayPal payments
  • Spam protection
  • Large add-on ecosystem

Pricing

Licensed annually: Basic is $59/yr (~$5/mo); cost scales by sites, add-ons and support up to Elite ($259/yr).

PlanMonthlyAnnual (per mo)What you get
Basic $5 $5 $59/yr; 1 site, basic add-ons
Pro $13 $13 $159/yr; 3 sites, payment & Zapier
Elite $22 $22 $259/yr; unlimited sites, all add-ons

Transaction fees: 0%. Prices verified against Gravity Forms's pricing page; verify current pricing ↗.

Who should use Gravity Forms?

Good fit

  • WordPress owners needing advanced forms
  • Adding payment/survey forms in WP

Look elsewhere

  • Non-WordPress users wanting hosted forms

Weighing the field? See Gravity Forms alternatives →.

Frequently asked questions

How much does Gravity Forms cost?

Gravity Forms starts at $5/mo. Licensed annually: Basic is $59/yr (~$5/mo); cost scales by sites, add-ons and support up to Elite ($259/yr).

Does Gravity Forms charge transaction fees?

Transaction fees: 0%. You keep the full sale (minus your payment processor).

Who is Gravity Forms best for?

Gravity Forms is best for wordpress owners needing advanced forms and adding payment/survey forms in wp. It's less ideal for non-wordpress users wanting hosted forms.

Gravity Forms alternatives

See all Gravity Forms alternatives →

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