MailerLite vs Kit
MailerLite edges it for most people — solopreneurs and small businesses — but Kit is the better pick if you're creators who lead with email and newsletters.
MailerLite
Clean, affordable email marketing with automations, landing pages and a generous-enough free tier.
Free
- Excellent value for money
- Genuinely easy drag-and-drop editor
- Unlimited emails on every paid plan
- Free tier cut to 250 subscribers
- Approval process for new accounts
Kit
Email-first creator platform with landing pages, automations, and product sales.
Free
- Genuinely free up to 10,000 subscribers
- Best-in-class email automation for creators
- Sell products and memberships without a separate tool
- Lighter on funnel/checkout page design than dedicated builders
- Free plan limited to a single automation
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Side by side
| MailerLite | Kit | |
|---|---|---|
| Starting price | Free | Free |
| Free plan | Yes | Yes |
| Free trial | — | 14 days |
| Transaction fees | 0% | 0% on email plans (Kit Commerce ~3.5% + $0.30 on product sales) |
| User rating | 4.6/5 | 4.4/5 |
| Founded | 2010 | 2013 |
Best for…
Choose MailerLite if
- Solopreneurs and small businesses
- Creators who want clean design on a budget
Choose Kit if
- Creators who lead with email and newsletters
- Selling digital products to a subscriber list
What you'll pay
MailerLite vs Kit — monthly cost
Drag to your size — we'll sort the tools cheapest-first and show where each one jumps a tier.
Frequently asked questions
Is MailerLite or Kit better?
MailerLite scores higher on our composite (4.4 vs 4.3), mainly on value and features. But Kit wins for specific cases — creators who lead with email and newsletters and selling digital products to a subscriber list. Neither is "best" universally; it depends on your situation.
Which is cheaper, MailerLite or Kit?
MailerLite has the lower entry price (free). Watch transaction fees too — MailerLite keep more of each sale. Use the calculator below for your real cost.
More: all email marketing · MailerLite alternatives · Kit alternatives