Kajabi vs Thinkific
Kajabi edges it for most people — established creators and coaches — but Thinkific is the better pick if you're serious course creators.
Kajabi
All-in-one platform to build, market, and sell courses, coaching, and communities.
$71/mo
- Genuinely all-in-one — no separate email or funnel tools needed
- Strong marketing automation and funnels
- Polished member and mobile experience
- Expensive entry point ($89/mo billed monthly)
- Contacts are hard-capped per tier, so price scales with audience
Thinkific
Polished course and community builder with zero platform transaction fees.
$73/mo
- 0% platform transaction fees across all plans
- Strong, polished course-building experience
- Robust community features bundled in
- No permanent free plan (30-day trial only)
- Entry price is high vs. budget competitors
Side by side
| Kajabi | Thinkific | |
|---|---|---|
| Starting price | $71/mo | $73/mo |
| Free plan | No | No |
| Free trial | 14 days | 30 days |
| Transaction fees | 0% platform fee | 0% |
| User rating | 4.6/5 | 4.5/5 |
| Founded | 2009 | 2012 |
Best for…
Choose Kajabi if
- Established creators and coaches
- Creators wanting courses + email + funnels in one
Choose Thinkific if
- Serious course creators
- Coaches building a course + community
What you'll pay
Kajabi vs Thinkific — monthly cost
Drag to your size — we'll sort the tools cheapest-first and show where each one jumps a tier.
Frequently asked questions
Is Kajabi or Thinkific better?
Kajabi scores higher on our composite (4.1 vs 4.0), mainly on value and features. But Thinkific wins for specific cases — serious course creators and coaches building a course + community. Neither is "best" universally; it depends on your situation.
Which is cheaper, Kajabi or Thinkific?
Kajabi has the lower entry price ($71/mo). Watch transaction fees too — Kajabi keep more of each sale. Use the calculator below for your real cost.
More: all course platforms · Kajabi alternatives · Thinkific alternatives