The verdict
Evidence note: This is a research-based breakdown of published pricing, documented features, and independent user-rating data. It is not presented as a hands-on test unless explicitly stated.
Kajabi scores 4.1/5 in our comparison model. Based on the available evidence, it's best suited to established creators and coaches and creators wanting courses + email + funnels in one. Genuinely all-in-one — no separate email or funnel tools needed. The main trade-offs: expensive entry point ($89/mo billed monthly); contacts are hard-capped per tier, so price scales with audience; steeper learning curve than course-only tools. Pricing starts at $143/mo.
What Kajabi looks like
A live snapshot of Kajabi's site so you can eyeball the look and feel before clicking through — there's a full walkthrough video further down.
Pros & cons
- Genuinely all-in-one — no separate email or funnel tools needed
- Strong marketing automation and funnels
- Polished member and mobile experience
- Expensive entry point ($89/mo billed monthly)
- Contacts are hard-capped per tier, so price scales with audience
- Steeper learning curve than course-only tools
Key features
- Course and digital-product builder
- Sales funnels (Pipelines) and landing pages
- Built-in email marketing and automations
- Native communities and coaching products
- Website builder with integrated checkout
- AI content-creation tools
- Branded member mobile app
Pricing
Starter was discontinued; Basic is now the entry plan at $143/mo annual ($179 monthly). No revenue sharing — payment processing fees apply and vary by provider. Contacts and products capped per tier.
| Plan | Monthly | Annual (per mo) | What you get |
|---|---|---|---|
| Basic | $179 | $143 | 5 products, 2,500 contacts, 1 website, 1 community, 2 admins |
| Growth | $249 | $199 | 50 products, 25,000 contacts, 11 admins |
| Pro | $499 | $399 | Unlimited products, 100,000 contacts, 3 websites, 26 admins |
Transaction fees: 0% revenue share; payment processing 2.9% + $0.30 (Basic), 2.8% (Growth), 2.7% (Pro). Prices verified against Kajabi's pricing page; verify current pricing ↗.
Who should use Kajabi?
Good fit
- Established creators and coaches
- Creators wanting courses + email + funnels in one
Look elsewhere
- Beginners on a tight budget
- Anyone needing only a simple course host
Weighing the field? See Kajabi alternatives →.
Frequently asked questions
How much does Kajabi cost?
Kajabi starts at $143/mo. Starter was discontinued; Basic is now the entry plan at $143/mo annual ($179 monthly). No revenue sharing — payment processing fees apply and vary by provider. Contacts and products capped per tier.
Does Kajabi charge transaction fees?
Transaction fees: 0% revenue share; payment processing 2.9% + $0.30 (Basic), 2.8% (Growth), 2.7% (Pro). You keep the full sale (minus your payment processor).
Who is Kajabi best for?
Kajabi is best for established creators and coaches and creators wanting courses + email + funnels in one. It's less ideal for beginners on a tight budget and anyone needing only a simple course host.
