Apollo.io vs Lusha
Apollo.io edges it for most people — solopreneurs needing data plus outreach — but Lusha is the better pick if you're sales reps needing accurate contact data.
Apollo.io
All-in-one sales intelligence and outreach with a 270M+ B2B contact database for small teams.
Free
- Huge B2B database included
- Generous free tier
- Prospecting plus outreach in one
- Credit limits add hidden costs
- Data accuracy varies by region
Lusha
B2B contact data and prospecting tool with verified emails and phone numbers for sales professionals.
Free
- High phone-number accuracy
- Easy Chrome extension
- Free plan to start
- Credit system gets expensive
- No outreach automation
Side by side
| Apollo.io | Lusha | |
|---|---|---|
| Starting price | Free | Free |
| Free plan | Yes | Yes |
| Free trial | 14 days | — |
| Transaction fees | 0% | 0% |
| User rating | 4.7/5 | 4.3/5 |
| Founded | 2015 | 2016 |
Best for…
Choose Apollo.io if
- Solopreneurs needing data plus outreach
- Small agencies prospecting at scale
Choose Lusha if
- Sales reps needing accurate contact data
- Solopreneurs enriching prospect lists
What you'll pay
Apollo.io vs Lusha — monthly cost
These plans are flat-rate — the price doesn't change with your audience size. Here's the monthly cost, cheapest first.
Frequently asked questions
Is Apollo.io or Lusha better?
Apollo.io scores higher on our composite (4.5 vs 4.3), mainly on value and features. But Lusha wins for specific cases — sales reps needing accurate contact data and solopreneurs enriching prospect lists. Neither is "best" universally; it depends on your situation.
Which is cheaper, Apollo.io or Lusha?
Apollo.io has the lower entry price (free). Watch transaction fees too — Apollo.io keep more of each sale. Use the calculator below for your real cost.
More: all lead gen & outreach · Apollo.io alternatives · Lusha alternatives
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