The verdict
Evidence note: This is a research-based breakdown of published pricing, documented features, and independent user-rating data. It is not presented as a hands-on test unless explicitly stated.
Research status: Pricing verification is pending. We keep the page available while we improve its evidence.
Wix scores 4.2/5 in our comparison model. Based on the available evidence, it's best suited to small businesses and diy beginners. Easiest builder for absolute beginners. The main trade-offs: can't switch templates after publishing; free plan shows wix branding; editor can feel cluttered. Pricing starts at $17/mo.
What Wix looks like
A live snapshot of Wix's site so you can eyeball the look and feel before clicking through.
Pros & cons
- Easiest builder for absolute beginners
- Massive template and app selection
- AI can scaffold a whole site fast
- Can't switch templates after publishing
- Free plan shows Wix branding
- Editor can feel cluttered
Key features
- True drag-and-drop free-form editor
- Wix ADI / AI site generation
- 700+ designer templates
- App market for added functionality
- Built-in e-commerce and bookings
- Wix Studio option for agencies
Pricing
Free plan carries Wix ads and a wixsite subdomain; paid plans for a custom domain start at $17/mo annually.
| Plan | Monthly | Annual (per mo) | What you get |
|---|---|---|---|
| Light | $24 | $17 | No Wix ads, custom domain, 2 GB storage. |
| Core | $34 | $29 | Basic e-commerce, 50 GB storage, marketing tools. |
| Business | $45 | $39 | Full e-commerce, 100 GB storage, advanced features. |
| Business Elite | $179 | $159 | Unlimited storage, advanced developer tools. |
Transaction fees: 0%. Prices verified against Wix's pricing page; verify current pricing ↗.
Who should use Wix?
Good fit
- Small businesses
- DIY beginners
Look elsewhere
- Developers wanting code control
Weighing the field? See Wix alternatives →.
Frequently asked questions
How much does Wix cost?
Wix starts at $17/mo. Free plan carries Wix ads and a wixsite subdomain; paid plans for a custom domain start at $17/mo annually.
Does Wix charge transaction fees?
Transaction fees: 0%. You keep the full sale (minus your payment processor).
Who is Wix best for?
Wix is best for small businesses and diy beginners. It's less ideal for developers wanting code control.
