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Leadpages: pricing & fit

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Fast, conversion-optimized landing pages and lead capture for any business.

The verdict

Evidence note: This is a research-based breakdown of published pricing, documented features, and independent user-rating data. It is not presented as a hands-on test unless explicitly stated.

Leadpages scores 3.9/5 in our comparison model. Based on the available evidence, it's best suited to lead generation and landing-page campaigns and fast page publishing for smbs. Quick to publish high-converting pages. The main trade-offs: not a full funnel/crm suite; a/b testing locked to pro and above; limited e-commerce depth. Pricing starts at $53.58/mo.

What Leadpages looks like

A live snapshot of Leadpages's site so you can eyeball the look and feel before clicking through.

Screenshot of the Leadpages website
Homepage preview of Leadpages's site. Captured automatically — TryToolFit isn't affiliated unless marked.

Pros & cons

  • Quick to publish high-converting pages
  • No platform transaction fees
  • Unlimited leads even on the entry plan
  • Not a full funnel/CRM suite
  • A/B testing locked to Pro and above
  • Limited e-commerce depth

Key features

  • Drag-and-drop landing page builder
  • Large library of conversion templates
  • Lead-capture pop-ups and alert bars
  • A/B testing (Pro and up)
  • Built-in checkout and payments
  • Unlimited traffic and leads

Pricing

Leadpages plans are Grow/Optimize/Scale; annual billing saves 20%. A separate, cheaper HTML Pub by Leadpages line publishes pages from $20/mo ($16 annual) without the A/B testing and CRO features.

PlanMonthlyAnnual (per mo)What you get
Grow $67 $53.58 Solo marketers and small teams starting CRO
Optimize $135 $108 Growing teams and performance marketers
Scale $271 $216.83 Highest limits and custom domains

Transaction fees: 0% (processor only). Prices verified against Leadpages's pricing page; verify current pricing ↗.

Who should use Leadpages?

Good fit

  • Lead generation and landing-page campaigns
  • Fast page publishing for SMBs

Look elsewhere

  • Complex multi-step funnels with upsells

Weighing the field? See Leadpages alternatives →.

Frequently asked questions

How much does Leadpages cost?

Leadpages starts at $53.58/mo. Leadpages plans are Grow/Optimize/Scale; annual billing saves 20%. A separate, cheaper HTML Pub by Leadpages line publishes pages from $20/mo ($16 annual) without the A/B testing and CRO features.

Does Leadpages charge transaction fees?

Transaction fees: 0% (processor only). You keep the full sale (minus your payment processor).

Who is Leadpages best for?

Leadpages is best for lead generation and landing-page campaigns and fast page publishing for smbs. It's less ideal for complex multi-step funnels with upsells.

Leadpages alternatives

See all Leadpages alternatives →

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