The verdict
Format scores 4.1/5 in our review. It's best for photographers and visual creatives and freelancers selling prints. Polished templates for visual work. The main trade-offs: no free plan; image & page caps on lower tiers; big jumps between tiers. Pricing starts at $10/mo.
Pros & cons
- Polished templates for visual work
- Strong client-proofing
- Commission-free store
- No free plan
- Image & page caps on lower tiers
- Big jumps between tiers
Key features
- Designer portfolio templates
- Commission-free online store
- Client proofing galleries
- Adobe Lightroom integration
- Custom domain + SSL
- Mobile app
Pricing
Entry Basic plan is $14/mo ($10/mo annual); scales to Pro and Pro Plus for more pages and storage.
| Plan | Monthly | Annual (per mo) | What you get |
|---|---|---|---|
| Basic | $14 | $10 | 10 pages, 70 images, client galleries |
| Pro | $24 | $12 | Unlimited pages, custom domain, store |
| Pro Plus | $36 | $15 | Unlimited images, 1TB, priority support |
Transaction fees: 0%. Prices verified against Format's pricing page; verify current pricing ↗.
Who should use Format?
Good fit
- Photographers and visual creatives
- Freelancers selling prints
Look elsewhere
- Users wanting a full marketing site
Weighing the field? See Format alternatives →.
Frequently asked questions
How much does Format cost?
Format starts at $10/mo. Entry Basic plan is $14/mo ($10/mo annual); scales to Pro and Pro Plus for more pages and storage.
Does Format charge transaction fees?
Transaction fees: 0%. You keep the full sale (minus your payment processor).
Who is Format best for?
Format is best for photographers and visual creatives and freelancers selling prints. It's less ideal for users wanting a full marketing site.
