7 guides
Email marketing guides
Plain-spoken, data-backed breakdowns of email marketing — what they really cost, who each one is for, and when the cheaper option wins.
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Substack's free plan and what it really costs
Substack has no free trial — it never charges a monthly fee, at any list size. The real price is 10% of paid subscriptions, and beehiiv wins past $430/mo.
MailerLite vs Kit: which one actually costs less?
Kit is free to 10,000 subscribers; MailerLite charges from 251 and hits $80/mo by 10,000. But once you need real automations, MailerLite is half the price.
Beehiiv vs Substack: which paid newsletter keeps more?
Beehiiv vs Substack fee math: the exact revenue where beehiiv's flat fee beats Substack's 10% cut, with worked examples from $500 to $10,000/mo.
The real cost of an email list in 2026: a data study
How much does email marketing cost? We computed 2026 pricing for 20 ESPs at four list sizes — the same 5,000-subscriber list runs $8 to $117 a month.
Email marketing for beginners: pick your first ESP
Email marketing for beginners in 2026. How to choose your first ESP, why MailerLite wins on value, and how subscriber pricing actually works.
How to start a paid newsletter in 2026
How to start a paid newsletter in 2026: beehiiv vs Substack vs Ghost, the fee math at scale, and how to keep more of every subscription dollar.
Best email marketing for creators (2026)
The best email marketing for creators in 2026, ranked honestly. MailerLite leads on value; Kit, beehiiv, and Flodesk each suit a different creator.
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